Jason Dodson

Redhook Brewery

Role: Brand Manager, Strategist, Designer, Producer

Launched 2017

Brand Flagship, currently #4 largest brand in Washington

Have worked to grow this series since starting with the Redhook brand in 2017, including consumer research, strategic and creative development, packaging design and SKU extensions, trade marketing and brand activations.

Redhook Brewery

Role: Brand Manager, Strategist, Designer, Producer

Launched 2021

Gold - Packaging Design | American Advertising Awards - Seattle

First brand extension of the Big Ballard flagship. Concepted and designed the packaging as well as launched the brand as Washington’s number one craft innovation SKU in 2022.

Redhook Brewery

Role: Brand Manager, Strategist, Designer, Producer

Launched 2022

Third extension of the Big Ballard family. Oversaw design with Catalysis Agency and internal designer Marta Brulinski.

Redhook Brewery

Role: Brand Manager, Strategist, Designer, Producer

Launched 2020

Gold - Best Can Design / 8-15oz. | Craft Beer Marketing Awards

Gold - Best Brand Identity / Unique Logo Design | Craft Beer Marketing Awards

Concepted, designed and launched solo.

Redhook Brewery

Role: Brand Manager, Strategist, Producer

Launched 2020

Gold - Best Brand Identity / Use Of Icon Or Mascot In Logo Or Branding | 2023 Craft Beer Marketing Awards

Created in collaboration with Catalysis agency and illustrator Dan Lehman. Brought to life with additional artwork and illustrations for market executions and social content.

Redhook Brewery

Role: Brand Manager, Strategist, Designer, Producer

Variety Packs that I designed throughout my time at Redhook:

Big Ballard Variety 18 Pack (designed by Marta Brulinski)

Hoppy Hook Pack 2022 Edition

Hoppy Hook Pack 2023 Edition

40th Anniversary Club Winter Variety 24 Pack

40th Anniversary Club Variety 24 Pack

Seattle, WA

Role: Brand Manager, Designer

Seattle Mag 2022 Best Of:
Best New Restaurant (Kobo) | Best Pizza (Kobo) | Best Brewpub (Brewlab) | Best Happy Hour (Brewlab)

In fall 2022, renowned chef Shota Nakajima (James Beard and Top Chef finalist) opened Kobo Pizza inside the Redhook pub space on Capitol Hill. I took the lead in integrating the two spaces through design and story telling around the concept of “yeast” (which is “kobo” in Japanese and a key ingredient in both pizza and beer). The work below is a reflection of my collaboration with Chef Shota on several areas including branding, merch, and events brochures.

Redhook Brewery

Role: Brand Manager, Strategist, Designer, Producer

SAMCOM is Anheuser-Bush’s yearly Sales and Marketing convention where they kick off the year with the wholesaler network. Each brand is given an activation space to showcase their yearly priorities. This year focused on the Big Ballard family and introducing our new brand positioning of “The Hardest Working Beer In The Fridge”. Brought in a live t-shirt printing vendor to create custom merch on site.

Redhook Brewery

Role: Brand Manager, Web Author, Designer, Producer

Overhauled the backend CMS and design of Redhook.com (first since 2015). Major focus on mobile optimization and bringing product to the forefront.

Redhook Brewery

Role: Designer, Animator

Created these animated sell sheets for our sales team to have a mobile and textable assets for all our key priorities.

Redhook Brewery

Role: Brand Manager, Strategist, Designer, Producer

SAMCOM is Anheuser-Bush’s yearly Sales and Marketing convention where they kick off the year with the wholesaler network. Each brand is given an activation space to showcase their yearly priorities. This year we focused on bringing our Battle Of The Ballards concept to life to help introduce the AB network to our (then) duo of Big Ballard brands.

Redhook Brewery

Role: Copywriter, Designer, Producer

EAM = Executive Account Manager

Each year, these videos are sent to the top sales people in the company to communicate the yearly brand priorities. This edition I wrote, produced and featured in. Worked with MoonCamp Media to film and edit.

R/GA

Project Role: Producer

Produced microsite website build to celebrate the 15th Anniversary of the Nike SB Dunk & launch new items throughout the year. Each drop that year sold out within 24 hours.

Site focused on telling the story behind some of the most iconic drops and included content of Nike skaters in those shoes throughout the years.

R/GA

Project Role: Producer

Nike.net is the wholesaler sales portal for the company and accounts for billions of dollars in yearly revenue. My team was tasked with overhauling the system to be more user friendly and in line with Nike’s shifting sales objectives.